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Hey, I’m Anusha!

  • I'm an interaction designer.
  • I aim to create meaningful interactions.
  • I love clean, simple and responsive web designs.
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Recent works


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My Design Process

Being able to deliver great design depends not only on your design ability, but on managing the design process and other participants in that process effectively.
  • Problem Framing

    Identify problems, select appropriate goals, and realize solutions. In a way, I act like an analyst during this stage of uncertainty. In a corporate setting, problem framing could occur in the form of requirements, enforcing constraints, understanding client’s needs and so on. It’s almost never instantly clear what we are about to design. It takes time to understand the nature of the problem, before we venture into it.

  • Constant Research

    Design failures are common due to lack of comprehensive understanding of the situation. Researching is a definite part of my design process, as every project and every situation is different. Researching involves reading up existing literature, online articles and most importantly engaging with users.

  • Sketch

    If the idea of solving the problem is not externalized, it’s difficult to communicate it to yourself and to others. Sketching makes comprehension and inference more obvious, turning internal thoughts public, whereas being vocal is very abstract.

  • Feedback

    Feedback from the users, from the team, from other teams and from clients helps me make design judgments. Feedback helps you to know how success is defined in the real word. Obtaining feedback is a form of receiving constraints. You could learn about compatibility issues from your Company’s developers, the cost/effort to implement it from the Project Managers, visual consistency with the rest of the product-line from the graphic designers, or talk to Customer Advocates who interact with users on a daily basis.

  • Iterate

    You start out with vague ideas of possible design situations, and iterate on it to expand and contract ideas; in order to arrive at the final design. I could do it, until I’m satisfied or until there’s a deadline. This is the process where our design ideas are evaluated. Usability testing is often times a part of this process, which helps in identifies problem areas within a design and allows us to re-work on it. Wireframing is a also a form of iteration done before the graphic interface and codes are developed.

  • Reflect

    Donald Schon’s notion of reflection-on-action is sometimes described as ‘thinking on our feet’. Reflection helps you build a way of designing, a way to accumulate knowledge that is haphazardly present and make it cohesive. It helps you vocalize your design process. Significantly, to do this we need not closely follow established ideas and techniques. We have to think things through, for every case is unique. The act of reflection is what separates an experienced designer from a beginner.

About Ace Anusha

I am an interaction designer with a strong background in web design and development. I enjoy creating effective interactions to bridge the gap between clients and users of a product. I excel at creative problem solving through user research, designing concepts through sketching and wireframing, and embracing new and innovative ways to interact with technology. I thrive in collaborative environments, taking advantage of the experience and strong suits of others, and expanding my skills using cross-disciplinary relationships.